Pokemon GO doesn’t have as many users as it did when it first came out. Even though that’s literally how every other mobile app goes, other sites are quick to point that out as a sign that it’s fading away into obscurity. When, in reality, the success of an app isn’t how many players are consistently playing, but whether or not it can keep a constant community of paying customers. And I think it’s safe to say that Niantic is accomplishing that. And if you don’t believe it, they have over 440 million reasons to back them up.
Niantic is reporting that they’ve made over $440 million dollars since launching Pokemon GO. Remember, the app is free. Anyone can download it right now and play to their heart’s content. It’s profit comes from the microtransactions in the game, which aren’t even entirely necessary. A solid jog around your nearest park can help get you the Pokeballs and potions you need. So it’s safe to say that their peak user base weren’t actually spending money on the game. But do you know who is? Those of us who are still playing. Just keep that in mind next time you see a headline reading, “Pokemon GO has Less Users than Before: Abandon Ship!”